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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Content, Long and Short

Penny Gralewski  (Solutions Marketing Principal, Commvault)

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Why do people engage with different lengths of content? Marketers don't often consider the brain science behind an audience's content decisions. Focusing on research and marketing examples, we'll dive into short form versus long form content.
When are long form and short form content pieces most effective? What is right for your audience? Why do short or long form content projects perform better in different marketing tactics?
Dive into examples of effective short and long form content. How short is too short? Where do you find the content sources to make useful long form content?
Learn some of the psychology behind why different types of content work at specific times. Get steps to research, develop, test, and refresh long and short form content.

Takeaway

  • Discover the brain science behind content engagement
  • Understand when to use short form versus long form content
  • Learn tips for creating short form and long form content



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