The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Geoffrey Director (SVP, Intelligence, Manifest)
Krysti Roush ( VP, Performance Marketing, Manifest)
Location: Room 146A
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
Here's a hint: magic. While the age old battle of 'brand building and performance marketing' rages on, we'll discuss how to use them together to build a holistic audience profiling strategy. This iterative top-down and bottom- up approach to audience intelligence highlights demographic, psychographic and behavioral truths to truly connect and engage, while also learning progressively about the individual user, their needs and behavior patterns. In this case, 1 + 1 really does equal 3.