Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Content is at the Heart of Modern Marketing

Melissa Bouma  (CEO, Manifest)

Mark Kats  (SVP, Agency Growth, Manifest)

Location: Room 146A

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Experiences

Vault Recording: TBD

Audience Level: Intermediate

Content is the essential fuel powering all marketing initiatives for today's most successful B2B and B2C brands – from demand creation and lead generation to events and experiential marketing to sales enablement and customer success, loyalty programs and employer brand. Content is at the heart of modern marketing and its boundaries continue to push beyond the expected - from audio to video and immersive experiences, content is the ultimate vehicle to reveal what today's brands are made of.

Takeaway

  • Learn how to build a business case for content as the main brand driver
  • See how content-centric brands connect authentically with their audiences
  • Understand how to deploy content built to change user behavior