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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content for Generation Z

Lenox Powell  (Content Director , Semrush)

Location: Room 3

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

There are tons of guides on how to craft awesome content, but is such content tailored to the tastes of generation Z? With these session Lenox will reveal how to grab attention of 'zoomers': what kind of content they prefer, which tone of voice brands should pick and what platforms will perturb Facebook-Instagram-Youtube dominance in the years to come.


Shift of tone of voice: from official and formal to casual and funny. Gen Z wants brands to stick to the latter
Augmented reality content — AR is here, brands should know how to handle it
Video content iZ king. Reels, TikTok, Twitch. 2022 is the year of TikTok
Gen Z doesn't fall for clickbait — steer away from it