Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Content for Generation Z

Lenox Powell  (Content Director , Semrush)

Location: Room 3

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

There are tons of guides on how to craft awesome content, but is such content tailored to the tastes of generation Z? With these session Lenox will reveal how to grab attention of 'zoomers': what kind of content they prefer, which tone of voice brands should pick and what platforms will perturb Facebook-Instagram-Youtube dominance in the years to come.


Shift of tone of voice: from official and formal to casual and funny. Gen Z wants brands to stick to the latter
Augmented reality content — AR is here, brands should know how to handle it
Video content iZ king. Reels, TikTok, Twitch. 2022 is the year of TikTok
Gen Z doesn't fall for clickbait — steer away from it