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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content for Everyone: Why inclusivity is wins every single time

Karen McFarlane  (CMO, LetterShop)

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketing has the power to make a difference when it comes to advancing the key principles of diversity, equity, and inclusion throughout the marketing pipeline from product development to consumer awareness and delivery. While authenticity is the buzzword of the day, not everyone is sure how to achieve it. While some get it absolutely right, others dance between appreciation, appropriate, performative action, cancel culture, and allyship - never quite certain if they've struck the right chord with their constituents. So how can marketers use their strategic prowess to build an inclusive brand inside and out that speaks to the hearts and minds of their community?

Takeaway

* Why equity creates the path to belonging
* Strategies on how to lead with inclusivity in your marketing
* Tactical examples of how CMOs are taking steps today (ripped from the AMA Report: Marketing's Role in Creating an * * Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders)
* Why content marketing is one of the best tools in your toolbox to advance DEI
How you can partner with the CDO to amplify your message



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