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Karen McFarlane (CMO, LetterShop)
Date: Thursday, September 15
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketing has the power to make a difference when it comes to advancing the key principles of diversity, equity, and inclusion throughout the marketing pipeline from product development to consumer awareness and delivery. While authenticity is the buzzword of the day, not everyone is sure how to achieve it. While some get it absolutely right, others dance between appreciation, appropriate, performative action, cancel culture, and allyship - never quite certain if they've struck the right chord with their constituents. So how can marketers use their strategic prowess to build an inclusive brand inside and out that speaks to the hearts and minds of their community?
* Why equity creates the path to belonging
* Strategies on how to lead with inclusivity in your marketing
* Tactical examples of how CMOs are taking steps today (ripped from the AMA Report: Marketing's Role in Creating an * * Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders)
* Why content marketing is one of the best tools in your toolbox to advance DEI
How you can partner with the CDO to amplify your message