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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Content, Customer Experiences, and Events … Oh my!

Cathy McKnight  (VP of Strategy and Consulting, The Content Advisory)

Nicola Kastner  (VP, Global Head of Event Marketing Strategy, SAP)

Location: Room 1

Date: Wednesday, September 29

Time: 4:20 pm - 4:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Conferences and industry events aren’t just about great parties and meeting up with industry colleagues … although that’s an undeniably great part … they are about building brands, brand awareness, and creating connections with audiences through great experiences before, during, and after the event. Join TCA’s VP of Strategy and Consulting Cathy McKnight in conversation with Nicola Kastner, SAP’s VP, Global Head of Event Marketing Strategy about how SAP builds event experiences to engage attendees that starts with the invitation to attend and goes well beyond the thanks for coming email, by providing audiences with useful information in every interaction they take on the road to and from the event.