Schedule Viewer 2023

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Content Auditing for Equality

Julia Corbett  (Marketing Strategy Director, Accenture)

Ian Zimmerman  (Marketing Strategy Director, Accenture)

Location: Room 151A

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Beginner

Is your content inclusive and accessible to all audiences? In this session, Accenture Song shares how to conduct a content audit for equality by uncovering – and correcting – asymmetries in copy, portrayals of individuals, and gender representation of race, ability, and sexual orientation.

Takeaway

  • Account for asymmetries, or imbalances, between words on the page that function in equal ways—lexical or contextual
  • The way we portray people in our writing requires careful consideration with respect to characteristics—physical or otherwise—of individuals as well as the actions of those individuals
  • Accounting for the occurrence of each gender, race, ability, and sexual orientation as well as considering the prominence of the roles each plays is key to representation