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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Christopher Penn (Chief Data Scientist, Trust Insights)
Location: Room 5
Date: Thursday, September 15
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn't answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you'll learn:
- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers
Watch a session preview here.
Using data from tools like Google Analytics and social networks, you'll learn:
- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers
