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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Attribution: The Missing Piece For Content Marketing Excellence

Christopher Penn  (Chief Data Scientist, Trust Insights)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn't answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you'll learn:

- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers

Takeaway

Using data from tools like Google Analytics and social networks, you'll learn:

- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers



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