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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Content Attribution: The Missing Piece For Content Marketing Excellence

Christopher Penn  (Chief Data Scientist, Trust Insights)

Location: Room 5

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn't answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you'll learn:

- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers

Watch a session preview here.

Takeaway

Using data from tools like Google Analytics and social networks, you'll learn:

- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers



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