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Christopher Penn (Chief Data Scientist, Trust Insights)
Date: Thursday, September 15
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn't answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you'll learn:
- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers
Using data from tools like Google Analytics and social networks, you'll learn:
- What content attribution is and is not
- Why content attribution isn't included in today's analytics tools out of the box
- How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers