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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content al Fresco

Jacqueline Baxter  (Senior Digital Strategist, DX, Sitecore)

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this digital age it's easy to think about content as a series of assets used to drive a message, when in fact it is our best chance to communicate with and listen to the people we want to be in business with. Using storytelling and problem solving as a base for content strategy not only helps create more impactful content but helps build the strong customer relationships that keep a brand moving forward. Drawing on examples from Renaissance art and modern brands, we'll discuss how to build a content strategy that puts solving customers problems front and center while utilizing proven frameworks to build, measure, and improve brand messaging.

Takeaway

• Building a content strategy that revolves around problem solving for the audience and the brand
• Pairing content with technological functionality to build trust with your audience
• Optimizing content via proven frameworks and open communication channels to create an exceptional digital
experience



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