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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Content > Advertising

Geoffrey Director  (SVP, Intelligence, Manifest)

Location: Room 1

Date: Wednesday, September 29

Time: 3:30pm - 4:00pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Manifest
Session Sponsor

It’s time for the content marketing discipline to step out of the shadows of advertising, and assume its rightful place as the lead marcom discipline for building brands and driving growth. Through case studies, success stories, and empirical evidence, we’ll make the case for elevating content to ad sized budgets, to the front of the board room on the client side, and to the AOR position on the agency side.

Takeaway

  • Learn how content can speak the CMO’s language as a growth engine rather than a tactical deployment
  • See how a content-led marketing apparatus runs differently and better than traditional ad-first operations
  • Get a fresh perspective on content strategy and measurement that elevates the discipline



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