Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Annalisa Nash Fernandez (Intercultural Strategist, Because Culture LLC)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Global Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Enter the post-digital brand content arena, where technology yields unprecedented global connection between brands and consumers, while customers now expect to be met in their cultural context. As trust and attention shifts away from traditional media and back to our cultural groups, tap into influencer marketing's ability to engage and deliver on cultural values of trust and relationships.
