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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Connecting Brands to World Cultures through Influencer Marketing

Annalisa Nash Fernandez  (Intercultural Strategist, Because Culture LLC)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Enter the post-digital brand content arena, where technology yields unprecedented global connection between brands and consumers, while customers now expect to be met in their cultural context. As trust and attention shifts away from traditional media and back to our cultural groups, tap into influencer marketing's ability to engage and deliver on cultural values of trust and relationships.


  • Grow audiences globally and personalize social selling and digital marketing communication across a diverse cultural spectrum
  • Explore influencer marketing and diverse social media engagement strategies through case studies in Asia, Africa, the EU and China to deliver hyper-relevant content that maximizes brand reach
  • Redefine engagement as a social science framed by culture for a meaningful digital experience along the customer journey
  • Learn how privacy and trust concerns, consumer behavior and preferences, and user experience are all framed by cultural differences