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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Connecting Brands to World Cultures through Influencer Marketing

Annalisa Nash Fernandez  (Intercultural Strategist, Because Culture LLC)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Enter the post-digital brand content arena, where technology yields unprecedented global connection between brands and consumers, while customers now expect to be met in their cultural context. As trust and attention shifts away from traditional media and back to our cultural groups, tap into influencer marketing's ability to engage and deliver on cultural values of trust and relationships.


  • Grow audiences globally and personalize social selling and digital marketing communication across a diverse cultural spectrum
  • Explore influencer marketing and diverse social media engagement strategies through case studies in Asia, Africa, the EU and China to deliver hyper-relevant content that maximizes brand reach
  • Redefine engagement as a social science framed by culture for a meaningful digital experience along the customer journey
  • Learn how privacy and trust concerns, consumer behavior and preferences, and user experience are all framed by cultural differences