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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Connecting Brands to World Cultures through Influencer Marketing

Annalisa Nash Fernandez  (Intercultural Strategist, Because Culture LLC)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Enter the post-digital brand content arena, where technology yields unprecedented global connection between brands and consumers, while customers now expect to be met in their cultural context. As trust and attention shifts away from traditional media and back to our cultural groups, tap into influencer marketing's ability to engage and deliver on cultural values of trust and relationships.


  • Grow audiences globally and personalize social selling and digital marketing communication across a diverse cultural spectrum
  • Redefine engagement as a social science framed by culture for a meaningful digital experience along the customer journey
  • Learn how privacy and trust concerns, consumer behavior and preferences, and user experience are all framed by cultural differences
  • Explore influencer marketing and diverse social media engagement strategies through case studies in Asia, Europe, and the Middle East, to deliver hyper-relevant content that maximizes brand reach