Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Confessions of a Marketing Baddie: Taking Over for the '99 and 2000s - An Individual Contributor's Guide to Influencing the Influential at Your Company

Amanda Wise  (Principal Product Marketing Manager, SAS)

Location: Room 31AB

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

IZEA Worldwide, Inc.

So, you’ve got big ideas but feel like just a “little ole” individual contributor in a massive organization. You and your peers see significant opportunities for growth and innovation, but pushing for change seems daunting.

This isn’t a keynote from a nationally acclaimed marketer (not yet), but tune in to discover how a new, young individual contributor made waves and drove significant change in a marketing organization of over 700 professionals.

Takeaway

  • Master the Art of Influence: Learn the journey of influencing the influential in your company (spoiler: not everyone likes to be challenged).
  • Talk Your Ish: Gain the confidence to speak up and advocate for your ideas.
  • Embrace Marketing’s Dual Nature: Understand the dichotomy of marketing—balancing the art and science of it—and learn when to apply each aspect.
  • Forensic Marketing: Discover how to use data and insights to uncover undeniable truths that can’t be ignored.
  • Internal Campaigning: Understand the importance of marketing your campaigns internally, just as you would externally.