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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Erika Heald (Consultant, Erika Heald Consulting)

Dennis Shiao (Marketing Consultant, Dennis Shiao Consulting)

Location: Room 1

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Community

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You’ve launched your online community — now what? In the days of dial-up Internet, all an online community really had to do to attract members was to come into existence. But as our internet speeds have increased exponentially, so too have the myriad ways we can engage with each other online.


Join this session for a conversation about nurturing a community over the long term, including how to:

  • Make new members feel welcome when everyone seems to know each other in your long-standing community

  • Provide value to keep members engaged long-term

  • Turn community members into brand ambassadors

  • Identify the right metrics to track to monitor your community’s engagement and head off potential issues