Scheduler 2025

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Community Alchemy: Building Brand Communities That Put People Before Platform

Amy Vaughan  (Cincinnati, Together Digital)

Melissa Leu  (Senior Director, Content Strategy, Salesforce)

Location: Room 6E

Date: Tuesday, September 16

Time: 11:15 am - 11:50 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing & Branding

Vault Recording: TBD

Audience Level: Intermediate

What happens when brand communities prioritize genuine human connection over conversion metrics? Through the lens of Salesforce's Salesblazer community and Together Digital's nationwide network, we'll explore how leading with empathy and making members the heroes of their own stories creates sustainable, thriving communities that transcend traditional brand-customer relationships. Drawing from real stories and transformative moments, we'll examine how authentic community building isn't just about creating a platform – it's about fostering spaces where members can grow, connect, and lift each other up. This session reveals why the most successful brand communities often look nothing like traditional marketing initiatives, and how putting member needs first paradoxically leads to stronger brand loyalty than any sales-first approach.

Takeaway

  • How to identify and nurture authentic member stories that become the heartbeat of your community
  • Ways to create "hero moments" that empower members to take ownership of the community's growth
  • Strategies for maintaining genuine connections even as your community scales
  • Real examples of how prioritizing member success over brand metrics build sustainable engagement
  • Methods for shifting internal stakeholder conversations from ROI to member impact stories