Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Carmen Hill (Principal Content Strategist & Writer, Chill Content, LLC)
Meredyth Jensen (Senior Vice President, Marketing & Brand Communications , RGP)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Whether you have a robust content marketing team or are a team of one, you've probably faced the challenge of receiving random content requests from sales, product owners or even the C-suite, with no thought about how it fits into your overall content strategy. That's not only frustrating, but also expensive and ineffective. In this session you'll get practical tools and techniques for delivering disproportionate impact with a flexible, sustainable framework for content marketing.
Learn how to:
