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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Combining Story + Structure to Create a Sustainable Content Marketing Strategy

Carmen Hill  (Principal Content Strategist & Writer, Chill Content, LLC)

Meredyth Jensen  (Senior Vice President, Marketing & Brand Communications , RGP)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Whether you have a robust content marketing team or are a team of one, you've probably faced the challenge of receiving random content requests from sales, product owners or even the C-suite, with no thought about how it fits into your overall content strategy. That's not only frustrating, but also expensive and ineffective. In this session you'll get practical tools and techniques for delivering disproportionate impact with a flexible, sustainable framework for content marketing.


Learn how to:

  • Develop editorial themes and perspectives that span multiple business solutions and areas of expertise
  • Use story-mapping to align content and conversations to each stage of the buyer's journey
  • Create flexible toolkits, using a structured approach with modular components that can be reused or repurposed