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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Combining Story + Structure to Create a Sustainable Content Marketing Strategy

Carmen Hill  (Principal Content Strategist & Writer, Chill Content, LLC)

Meredyth Jensen  (Senior Vice President, Marketing & Brand Communications , RGP)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Whether you have a robust content marketing team or are a team of one, you've probably faced the challenge of receiving random content requests from sales, product owners or even the C-suite, with no thought about how it fits into your overall content strategy. That's not only frustrating, but also expensive and ineffective. In this session you'll get practical tools and techniques for delivering disproportionate impact with a flexible, sustainable framework for content marketing.


Learn how to:

  • Develop editorial themes and perspectives that span multiple business solutions and areas of expertise
  • Use story-mapping to align content and conversations to each stage of the buyer's journey
  • Create flexible toolkits, using a structured approach with modular components that can be reused or repurposed