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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

#CMWorld Cleveland Clinic Health Summit

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Angie Kiska (Senior Director of Public & Media Relations, Cleveland Clinic)

Tyler Maddox (Digital Physician Content Manager, Cleveland Clinic)

Gillian (Higgins) Smith (Project Manager II, Cleveland Clinic)

Ann Bakuniene-Milanowski (Director of Editorial, Cleveland Clinic)

Scott Steele (Chairman of Colorectal Surgery, Cleveland Clinic)

Tom Neumann (Executive Director of Content & Creative Services, Cleveland Clinic)

Leslie Radigan (Director of Marketing Content, Cleveland Clinic)

Stephanie Brunskole (Social Media Manager, Cleveland Clinic)

Matt Bakaitis (Senior Director, Digital Marketing, Cleveland Clinic)

Erin Smith (Digital Marketing Professional, Cleveland Clinic)

Jennifer Coffman (Email Marketing Manager, Cleveland Clinic)

Anne Drago (Creative Director, Cleveland Clinic)

Brett Spiegel (Content Marketing Manager, Verywell)

Date: Friday, September 6

Time: 8:30am - 3:45pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

Cleveland Clinic
Verywell

The CMWorld Cleveland Clinic Health Summit returns for a 3rd year! Healthcare content marketing is growing at a fast pace, and we’re bringing in leaders and brand practitioners in this space to help our attendees working in the healthcare, pharma and life science industries. Content Marketing World has combined our healthcare and pharma forums and created this health summit through a partnership with the Cleveland Clinic. This Friday Summit will dissect the many facets of healthcare content marketing. Learn from content marketing leaders who won’t let regulations, HIPAA, or enterprise-based challenges get in the way of connecting with customers and growing their businesses through epic content.


FULL AGENDA

7:30-8:30am Breakfast


8:30-8:45am Opening Remarks


8:50-9:45am Keynote: Delivering Rock Star Results in Health Content: Cleveland Clinic’s Strategy and Success Story

Amanda Todorovich, Senior Director, Content + Creative, Cleveland Clinic

Get an exciting overview of how Cleveland Clinic’s content marketing has evolved to achieve industry-leading results through social media, email, SEO, and more. Amanda Todorovich will setup the day with high-level insights and trends in content that will excite and surprise you.


10:00-10:45am Bringing to Life a Media Site for the Modern, Health-Curious Customer

Moderator: Gillian (Higgins) Smith, Project Manager II, Cleveland Clinic

Panelists:

Ann Bakuniene-Milanowski, Director of Editorial, Cleveland Clinic

Ann Drago, Creative Director, Cleveland Clinic

A Behind-the-scenes look at how a team of designers, developers, and editors transformed a corporate-minded hospital blog into a bonafide health news media destination that meets strategic and business goals while delivering the right content to patients when they need it.


11:00-11:45am Earned, Owned, and Pad: An Integrated Approach to Content Marketing

Moderator: Leslie Radigan, Director of Marketing Content, Cleveland Clinic

Panelists:

Angie Kiska, Senior Director of Public & Media Relations, Cleveland Clinic

Stephanie Brunskole, Social Media Manager, Cleveland Clinic

Sam Arth, Cleveland Clinic

Brett Spiegel, Content Marketing Director, Verywell

Team leaders share Cleveland Clinic’s approach to engaging audiences across print, radio, TV, social media, and more, including a partnership with National Geographic in 2018 that brought the captivating story of a face plant to millions of people.


11:45am-12:45pm Lunch


1:00-1:45pm Getting Smarter with Email Marketing

Moderator: Jennifer Coffman, Email Marketing Manager, Cleveland Clinic

Panelists:

Erin Smith, Digital Marketing Professional, Cleveland Clinic

Tyler Maddox, Digital Physician Content Manager, Cleveland Clinic

How do you craft a message that jumps out at a consumer of physician when it lands in their inbox? And how do you get in their inbox to begin with? Turns out, it takes a little experimenting. Heat learnings from the people driving the evolution of Cleveland Clinic’s email marketing, from automation to modular templates and more.


2:00-2:45pm Voice and the Future of Storytelling in Healthcare

Moderator: Amanda Todorovich, Senior Director, Content + Creative, Cleveland Clinic

Panelists:

Matt Bakaitis, Senior Director, Digital Marketing, Cleveland Clinic

Tom Neumann, Executive Director of Content & Creative Services, Cleveland Clinic

Voice and podcasts. There’s a whole new world of digital tools out there that make for endless opportunities to tell your story in interesting ways. How do you know when to take the plunge - and how to get leadership on board?


3:00-3:45pm Keynote: Turning Up the Physician’s Voice in Digital Content

Dr. Scott Steele, Chairman of Colorectal Surgery, Cleveland Clinic

Dr. Steele is a physician on the front lines of both patient care and digital marketing. He’s a colorectal surgeon and hosts a bi-monthly digestive health podcast called Butts & Guts. Hear his unique perspective on bringing clinical and marketing teams together to meet patients where they are.