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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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#CMWorld Cleveland Clinic Health Summit

Erin Smith (Digital Marketing Professional, Cleveland Clinic)

Monica Chaudhari (Chief Executive Officer, AdirA)

Ben Schilens (Chief Revenue Officer, Orbita)

Trishala Pillai (Partnerships Manager Voice + AI, Myplanet)

Everett Zufelt (Director of Technology, Myplanet)

Loren Chylla (Executive Vice President, Marketing Strategy & Media, The Adcom Group)

Nathan David (Director of Content Growth, Cleveland Clinic)

Martha Makar (Marketing Manager, Cleveland Clinic)

Brett Spiegel (Content Marketing Director, Verywell)

Anne Drago (Creative Director, Cleveland Clinic)

Jennifer Coffman (Email Marketing Manager, Cleveland Clinic)

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Matt Bakaitis (Senior Director, Digital Marketing, Cleveland Clinic)

Stephanie Brunskole (Social Media Manager, Cleveland Clinic)

Leslie Radigan (Director of Marketing Content, Cleveland Clinic)

Tom Neumann (Executive Director of Content & Creative Services, Cleveland Clinic)

Scott Steele (Chairman of Colorectal Surgery, Cleveland Clinic)

Ann Bakuniene-Milanowski (Director of Editorial, Cleveland Clinic)

Gillian Higgins Smith (Project Manager II, Cleveland Clinic)

Tyler Maddox (Digital Physician Content Manager, Cleveland Clinic)

Angie Kiska (Senior Director of Public & Media Relations, Cleveland Clinic)

Location: Atrium Ballroom A

Date: Friday, September 6

Time: 8:30am - 3:45pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

Cleveland Clinic
The Adcom Group
Verywell
Myplanet

The CMWorld Cleveland Clinic Health Summit returns for a 3rd year! Healthcare content marketing is growing at a fast pace, and we’re bringing in leaders and brand practitioners in this space to help our attendees working in the healthcare, pharma and life science industries. Content Marketing World has combined our healthcare and pharma forums and created this health summit through a partnership with the Cleveland Clinic. This Friday Summit will dissect the many facets of healthcare content marketing. Learn from content marketing leaders who won’t let regulations, HIPAA, or enterprise-based challenges get in the way of connecting with customers and growing their businesses through epic content.


FULL AGENDA

7:30-8:30am Breakfast - located in the Grand Ballroom Foyer


8:30-8:45am Opening Remarks


8:50-9:45am Keynote: Delivering Rock Star Results in Health Content: Cleveland Clinic’s Strategy and Success Story

Amanda Todorovich, Senior Director, Content + Creative, Cleveland Clinic

Get an exciting overview of how Cleveland Clinic’s content marketing has evolved to achieve industry-leading results through social media, email, SEO, and more. Amanda Todorovich will setup the day with high-level insights and trends in content that will excite and surprise you.


10:00-10:45am Bringing to Life a Media Site for the Modern, Health-Curious Customer

Moderator: Gillian (Higgins) Smith, Project Manager II, Cleveland Clinic

Panelists:
Ann Bakuniene-Milanowski, Director of Editorial, Cleveland Clinic
Stephanie Brunskole, Social Media Manager, Cleveland Clinic
Ann Drago, Creative Director, Cleveland Clinic

A Behind-the-scenes look at how a team of designers, developers, and editors transformed a corporate-minded hospital blog into a bonafide health news media destination that meets strategic and business goals while delivering the right content to patients when they need it.


11:00-11:45am Earned, Owned, and Paid: An Integrated Approach to Content Marketing

Moderator: Leslie Radigan, Director of Marketing Content, Cleveland Clinic

Panelists:
Angie Kiska, Senior Director of Public & Media Relations, Cleveland Clinic
Stephanie Brunskole, Social Media Manager, Cleveland Clinic
Martha Makar, Marketing Manager, Cleveland Clinic
Brett Spiegel, Content Marketing Director, Verywell

Team leaders share Cleveland Clinic’s approach to engaging audiences across print, radio, TV, social media, and more, including a partnership with National Geographic in 2018 that brought the captivating story of a face transplant to millions of people.


11:45am-12:00pm
Pick up lunch from Atrium B and head back to Atrium A for a lunch panel

12:00pm - 12:30pm Lunch Panel - Virtual Assistants: The Newest Differentiator for Healthcare Consumer and Patient Engagement

Moderator: Trishala Pillai, Partnerships Manager Voice + AI, Myplanet


Panelists:

Monica Chaudhari, Chief Executive Officer, AdirA
Ben Schilens, Chief Revenue Officer, Orbita
Everett Zufelt, Director of Technology, Myplanet

Going forward, healthcare organizations will be differentiated by branded virtual assistants that leverage AI to augment consumer experiences. Learn how voice-assisted and chatbot-enabled conversations can deliver meaningful interactions not only for customer service but for care delivery and management -- while also enhancing workflow efficiency.


1:00-1:45pm Getting Smarter with Email Marketing

Moderator: Jennifer Coffman, Email Marketing Manager, Cleveland Clinic

Panelists:
Loren Chylla, Executive Vice President, Marketing Strategy & Media, The Adcom Group
Erin Smith, Digital Marketing Professional, Cleveland Clinic
Tyler Maddox, Digital Physician Content Manager, Cleveland Clinic

How do you craft a message that jumps out at a consumer of physician when it lands in their inbox? And how do you get in their inbox to begin with? Turns out, it takes a little experimenting. Hear learnings from the people driving the evolution of Cleveland Clinic’s email marketing, from automation to modular templates and more.


2:00-2:45pm Voice and the Future of Storytelling in Healthcare

Moderator: Amanda Todorovich, Senior Director, Content + Creative, Cleveland Clinic

Panelists:
Matt Bakaitis, Senior Director, Digital Marketing, Cleveland Clinic
Nathan David, Director of Content Growth, Cleveland Clinic
Tom Neumann, Executive Director of Content & Creative Services, Cleveland Clinic
Everett Zufelt, Director of Technology, Myplanet

Voice and podcasts. There’s a whole new world of digital tools out there that make for endless opportunities to tell your story in interesting ways. How do you know when to take the plunge - and how to get leadership on board?


3:00-3:45pm Keynote: Turning Up the Physician’s Voice in Digital Content

Dr. Scott Steele, Chairman of Colorectal Surgery, Cleveland Clinic

Dr. Steele is a physician on the front lines of both patient care and digital marketing. He’s a colorectal surgeon and hosts a bi-monthly digestive health podcast called Butts & Guts. Hear his unique perspective on bringing clinical and marketing teams together to meet patients where they are.