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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Ali Orlando Wert (Director of Content Strategy, Qlik)
Location: Grand Ballroom A
Date: Wednesday, September 14
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But without a good replacement, you might find yourself with no framework at all – and that can lead to “random acts of content” that are disjointed and inconsistent.
In this session, we’ll explore five content and messaging frameworks to help you build a better strategy that supports today’s ever-evolving audiences. We’ll review when and how to use each framework, some examples, and how you can blend them all together into one comprehensive, repeatable strategy for outstanding results.
