SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Ali Orlando Wert (Director of Content Strategy, Qlik)
Location: Grand Ballroom A
Date: Wednesday, September 14
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But without a good replacement, you might find yourself with no framework at all – and that can lead to “random acts of content” that are disjointed and inconsistent.
In this session, we’ll explore five content and messaging frameworks to help you build a better strategy that supports today’s ever-evolving audiences. We’ll review when and how to use each framework, some examples, and how you can blend them all together into one comprehensive, repeatable strategy for outstanding results.
