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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Bye, Bye Buyer's Journey: Five Frameworks to Create a Killer Content Strategy

Ali Orlando Wert  (Director of Content Strategy, Qlik)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But without a good replacement, you might find yourself with no framework at all – and that can lead to “random acts of content” that are disjointed and inconsistent.

In this session, we’ll explore five content and messaging frameworks to help you build a better strategy that supports today’s ever-evolving audiences. We’ll review when and how to use each framework, some examples, and how you can blend them all together into one comprehensive, repeatable strategy for outstanding results.


  • From StoryBrand to “Jobs to Be Done,” learn some tried-and-true messaging frameworks that build the foundation for amazing content
  • Discover flexible frameworks to help you move your content strategy off of a strictly linear buyer’s journey
  • Bring all the pieces together into an audience-centric playbook for developing outstanding messaging, positioning, content strategy, and a content plan (including a free template!)