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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Bye, Bye Buyer's Journey: Five Frameworks to Create a Killer Content Strategy

Ali Orlando Wert  (Director of Content Strategy, Qlik)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But without a good replacement, you might find yourself with no framework at all – and that can lead to “random acts of content” that are disjointed and inconsistent.

In this session, we’ll explore five content and messaging frameworks to help you build a better strategy that supports today’s ever-evolving audiences. We’ll review when and how to use each framework, some examples, and how you can blend them all together into one comprehensive, repeatable strategy for outstanding results.


  • From StoryBrand to “Jobs to Be Done,” learn some tried-and-true messaging frameworks that build the foundation for amazing content
  • Discover flexible frameworks to help you move your content strategy off of a strictly linear buyer’s journey
  • Bring all the pieces together into an audience-centric playbook for developing outstanding messaging, positioning, content strategy, and a content plan (including a free template!)