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Content Marketing World 2020 - Session Viewer

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But They're Only 10! Understanding Generation Alpha Consumers

Christine Carter  (Author and Global Marketing Strategist, Author and Global Marketing Strategist)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Born since the year 2010 (and until the year 2025), generation Alpha are the children of millennials. This new generation hasn't even established credit, and yet they're impacting the spending behaviors of their millennial parents (who also happen to be entering their prime spending years). Obviously, children have influenced their parent's spending behaviors for decades. It has been reported children under 12 and teens influence parental purchases totaling between $130 to 670 billion a year. However it appears that never before has there been such a passionate, intense and borderline obsessive relationship between two generations as the one between millennials and generation Alpha.

Takeaway

  • If generation Alpha possesses similar behaviors, attitudes and beliefs to that of their parents, then to win with a certain segment of millennial consumers (millennial parents), we must target generation Alpha.
  • Not only is generation Alpha more likely to grow up overindulged, but they are also the most materially endowed and technologically literate generation to date.
  • Just because you don't sell toys, doesn't mean you should count these kids out.



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