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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Busting the myths of creative content

Adam Morgan  (Executive Creative Director, Adobe)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Busting the myths of creative content

Many of the trends in content marketing are linked to phrases we all have heard. "Headlines should be short and punchy." "Make sure all your web content is above the fold." "People don't watch videos past two minutes." Much of this is focused on the idea that attention spans are shrinking so we have to make content fast and snackable to succeed.

I disagree. And I will use science to prove why many of these marketing tactics are flawed. I'll show you what you need to really focus on with your content to make a deeper connection with customers and provide real value. It's not about speed, or length, or time. It's all about finding the right data and using the right creative ideas to succeed.

Takeaway

• Why many marketing myths are wrong
• What you need to increase consumption of your marketing content
• How to provide real value to your customers



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