ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Adam Morgan (Executive Creative Director, Adobe)
Location: Room 6
Date: Wednesday, September 29
Time: 11:00am - 11:30am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Busting the myths of creative content
Many of the trends in content marketing are linked to phrases we all have heard. "Headlines should be short and punchy." "Make sure all your web content is above the fold." "People don't watch videos past two minutes." Much of this is focused on the idea that attention spans are shrinking so we have to make content fast and snackable to succeed.
I disagree. And I will use science to prove why many of these marketing tactics are flawed. I'll show you what you need to really focus on with your content to make a deeper connection with customers and provide real value. It's not about speed, or length, or time. It's all about finding the right data and using the right creative ideas to succeed.
â€¢ Why many marketing myths are wrong
â€¢ What you need to increase consumption of your marketing content
â€¢ How to provide real value to your customers