Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Built for Buy-In: The Fundamentals of Message Design

Tamsen Webster  (Founder, Message Design Institute)

Location: Room 28BC

Date: Tuesday, October 22

Time: 11:30 am - 12:10 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Intermediate

Getting your ideal audience to see your message as right for them—quickly—is critical, especially when there's so much competition for time, attention, and resources. But what do you do when all the reasons your message is "right" aren't right for those you're talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon messages.

Takeaway

  • Understand why challenging people's beliefs is the enemy of action, and what to do instead
  • Clearly and quickly identify who is, and isn't, an ideal fit for your message—and why—so you can focus your efforts where they'll have the greatest effect
  • Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning