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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Building Brand Communities with Episodic Content

Kerel Cooper  (Chief Marketing Officer, LiveIntent)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The brands that last have a loyal fan base, and the most innovative ones are using the power of podcasts and webinars to continuously engage with their customers. With 80% of people consuming more content since the pandemic started, it's clear podcasting's popularity is enduring. But what keeps your customers coming back for more? Kerel can share what he's learned hosting the Minority Report podcast and LiveIntent's Real Time Banter webinar series and what makes each an invaluable tool for keeping the conversation going with your customers, growing your reach, and building a community.

Takeaway

• Hear how podcasting has allowed LiveIntent to build a loyal community based on trust, shared interest, and genuine connection.
• Learn why podcasts empower listeners to authentically engage and form connections with other listeners - a phenomenon unique to the medium.
• Analyze how podcast communities foster open communication between hosts and listeners, creating a feedback loop that can shape content strategy.



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