ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Date: Thursday, September 30
Time: 2:00pm - 2:30pm
Pass Type: Virtual Pass - Get your pass now!
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The brands that last have a loyal fan base, and the most innovative ones are using the power of podcasts and webinars to continuously engage with their customers. With 80% of people consuming more content since the pandemic started, it's clear podcasting's popularity is enduring. But what keeps your customers coming back for more? In this fireside chat, marketing experts Kerel and Lynne will discuss what makes episodic content an invaluable tool for keeping the conversation going with your customers, growing your reach, and building a community.
Hear how podcasting has allowed LiveIntent to build a loyal community based on trust, shared interest, and genuine connection.
Learn why podcasts empower listeners to authentically engage and form connections with other listeners - a phenomenon unique to the medium.
Analyze how podcast communities foster open communication between hosts and listeners, creating a feedback loop that can shape content strategy.