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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Ardath Albee (B2B Marketing Strategist & CEO, Marketing Interactions)
Date: Wednesday, September 29
Time: 11:00 am - 11:30 am
Pass Type: Virtual Pass - Get your pass now!
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Nearly half of B2B buyers say they prefer a seller free buying experience. They’re opting for digital, but in so doing are unwittingly costing themselves the confidence they need to make buying decisions. Less confidence escalates uncertainty, derails consensus, and stalls decisions—sometimes permanently.
Marketers have a huge opportunity to hone content marketing strategies to help buyers help themselves by enriching the experiences buyers prefer and giving them what they need—but can’t find.
In this session you’ll learn how to build: