ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Building B2B Buyer-Driven Digital Experiences

Ardath Albee  (B2B Marketing Strategist & CEO, Marketing Interactions)

Pass Type: Virtual Pass - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Nearly half of B2B buyers say they prefer a seller free buying experience. They’re opting for digital, but in so doing are unwittingly costing themselves the confidence they need to make buying decisions. Less confidence escalates uncertainty, derails consensus, and stalls decisions—sometimes permanently.

Marketers have a huge opportunity to hone content marketing strategies to help buyers help themselves by enriching the experiences buyers prefer and giving them what they need—but can’t find.

Takeaway

In this session you’ll learn how to build:

  • Context: Helping buyers define value based on outcomes
  • Conversations: Add human elements to bring recognized value
  • Confidence: The key to engagement that advances buying decisions



FOLLOW CONTENT MARKETING WORLD ON SOCIAL