Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Building a World-Class Content Operation: Ingredion's Journey with Optimizely

Shaf Islam  (President, Optimizely)

Matt Harriett  ( Optimization and Project Management Specialist, Ingredion)

Location: Innovation Stage (Expo Hall)

Date: Tuesday, October 22

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Optimizely

Join Matt Harriett, Optimization and Project Management Specialist at Ingredion, as he shares how Ingredion transformed its content marketing using Optimizely's Content Marketing Platform (CMP). Moderated by Shaf Islam, President of Optimizely, this session will explore how Ingredion shifted from a regional content structure to a powerful global program through a unified approach to marketing assets and agile workflows.

Takeaway

  • The challenges faced before implementing CMP.
  • Strategies for transitioning to a unified content system.
  • How CMP enhances content consistency and global collaboration.
  • Best practices for scaling operations and streamlining workflows.
  • Creating a personal approach to fully utilize CMP’s potential