Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Building a Culture of AI Exploration

Robert McCauley  (Sr. Director, Content Marketing, Upwork)

Location: Room 29AB

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

Siteimprove

The biggest barrier to the adoption of AI often isn't the technology itself. It's getting the team on board. Amid headlines announcing that jobs are at risk, confusion over what tools to use (and how to use them), and the near-constant pace of change, it's no wonder that many of us feel a sense of reluctance and confusion around AI. This session will demystify AI and help content marketing leaders turn apprehension into excitement. Learn how to drive curiosity around this technology, explore its applications within your group, and turn the promise of AI into reality.

Takeaway

  • Understand the big and small ways that AI is changing content marketing and the jobs we all do.
  • Learn the exact steps you can take to help your team get started on its AI journey, from identifying the best tools to securing budget to sparking inspiration.
  • Explore real-world AI use cases that will help you and your team build understanding, comfort, and excitement. Identify ways to introduce – and eventually embed – AI into your existing processes.
  • Hear how one award-winning content marketing team is using AI and the lessons they've learned along the way, including what works – and what definitely doesn't.
  • Leave with tools and tips you can use right away to develop your own guidelines, guardrails, and best practices for using AI with your team.