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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Building a Content Strategy That Connects With Your Buyer at Every Stage of the Buyer Journey

Jennifer Harmel  (Chief Operating Officer and Principal, ANNUITAS)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Your marketing team is producing content, but it never leads to any meaningful interactions, so what gives? Unfortunately, even though they're operating against a planned content calendar, most businesses are randomly creating content and serving it via a series of loosely connected campaigns. When that happens, it's impossible to consistently reach your buyer in the right place, at the right time, with the right message.

To overcome this challenge, companies need to align content strategy with the buyer journey. Understanding and planning for your buyers' needs at every stage in the buying process unlocks opportunities to meaningfully connect at key interaction points. This shifts your content marketing efforts away from loosely planned campaigns to an intentionally orchestrated conversation along the entire buyer journey.

Takeaway

  • Uncovering what your buyer journey looks like
  • Understanding how content can support the key interactions that drive decision-making
  • Making a plan for sustainable, intentional content engagement



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