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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Building a Content Marketing Program in a Complex Global Organization

Andi Robinson  (Global Digital Content and Brand Leader, Corteva Agriscience)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Working in a complex global company with a very matrixed marketing organization can provide a challenge to content marketers. Add to that a highly regulated industry with traditional marketing processes and your content marketing program needs to be robust enough to support a variety of different situations. In this session, you will learn how to build a content marketing practice in such an environment. Learn how to approach the tools and resources you will need, develope a content philosophy, getting leadership buy-in and create a content marketing training program for your marketing organization.


Session attendees will learn:

  • What challenges come with content marketing in a large global organization
  • How to get leadership buy-in for your content marketing efforts
  • How to develop a content philosophy
  • The various aspects that could be included in a comprehensive content marketing program
  • How to use a DAM as a content hub