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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Building a Content Marketing Program in a Complex Global Organization

Andi Robinson  (Global Digital Content Leader, Corteva Agriscience)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Working in a complex global company with a very matrixed marketing organization can provide a challenge to content marketers. Add to that a highly regulated industry with traditional marketing processes and your content marketing program needs to be robust enough to support a variety of different situations. In this session, you will learn how to build a content marketing practice in such an environment. Learn how to approach the tools and resources you will need, develope a content philosophy, getting leadership buy-in and create a content marketing training program for your marketing organization.


Session attendees will learn:

  • What challenges come with content marketing in a large global organization
  • How to get leadership buy-in for your content marketing efforts
  • How to develop a content philosophy
  • The various aspects that could be included in a comprehensive content marketing program
  • How to use a DAM as a content hub