Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Building a business case for marketing technology

Zari Venhaus (Director, Corporate Marketing Communications, Eaton)

Track: Tools & Technology

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Convincing senior leaders to buy into marketing technology isn't always easy. Whether the reason is the cost, a lack of understanding of the benefits or wariness of new technology, you need to have a sound strategy to convince them of the value in new tools. In this session, you'll learn how to build a business case from the bottom up to secure the tech you need!

Takeaway

1. How to map your marketing process to better understand your marketing tech stack needs
2. Identifying your marketing challenges and how technology can help you overcome the hurdles
3. Quantifying the value of technology and building the financial business case