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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Building a Better Content On-Ramp for Your Customer's Buying Journey

Carmen Hill  (Content Strategist & Writer, Chill Content, LLC)

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Is your customer on a journey or a jaunt? Are you asking them to renew their contract—or to make a career-making (or breaking) leap of faith? It may sound obvious, but different customer journeys call for different content maps. And the old TOFU, MOFU, BOFU route just doesn't cut it. Before cranking out the same old formulaic itinerary for early, mid and late stage content, stop to consider where your buyer is starting and where they need to go.

Takeaway

Question status quo assumptions about the right content mix
Understand and identify different types of demand
Tailor content and tactics to meet buyers where they are



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