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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Building a Better Content On-Ramp for Your Customer's Buying Journey

Carmen Hill  (Content Strategist & Writer, Chill Content, LLC)

Location: Room 1

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Is your customer on a journey or a jaunt? Are you asking them to renew their contract—or to make a career-making (or breaking) leap of faith? It may sound obvious, but different customer journeys call for different content maps. And the old TOFU, MOFU, BOFU route just doesn't cut it. Before cranking out the same old formulaic itinerary for early, mid and late stage content, stop to consider where your buyer is starting and where they need to go.


Question status quo assumptions about the right content mix
Understand and identify different types of demand
Tailor content and tactics to meet buyers where they are