SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Carmen Hill (Content Strategist & Writer, Chill Content, LLC)
Date: Friday, September 16
Time: 8:40 am - 9:10 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Is your customer on a journey or a jaunt? Are you asking them to renew their contract—or to make a career-making (or breaking) leap of faith? It may sound obvious, but different customer journeys call for different content maps. And the old TOFU, MOFU, BOFU route just doesn't cut it. Before cranking out the same old formulaic itinerary for early, mid and late stage content, stop to consider where your buyer is starting and where they need to go.
Question status quo assumptions about the right content mix
Understand and identify different types of demand
Tailor content and tactics to meet buyers where they are
