Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Bridging Realities: How AR Glasses and Immersive Web Technology Will Transform Digital Experiences

Mike Merchant  (CEO, Codazen)

Location: Innovation Stage (Expo Hall)

Date: Tuesday, October 22

Time: 1:50 pm - 2:00 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

Vault Recording: TBD

Audience Level: Beginner

Codazen

Explore the rapidly evolving landscape of the immersive web and its potential to transform digital experiences. VR has made significant strides over the past decade, with millions of headsets sold, and while adoption continues to grow steadily, the immersive web is entering an exciting new phase. Advances in VR and mixed reality (MR) are paving the way for broader engagement, particularly as the technology becomes more accessible and integrated into daily life. Mike will share insights from his 10-year journey working with VR, including Codazen's work with Meta to bring immersive experiences to the forefront. He will also discuss how innovations like Ready3D are unlocking new possibilities by delivering immersive content across all devices. Looking ahead, the introduction of AR glasses, such as Meta’s Orion, could accelerate the adoption of immersive experiences even further, bringing the power of the immersive web to the mainstream.

Takeaway

  • Learn how VR has built a strong foundation for the future of immersive web experiences.
  • Understand how Ready3D is making immersive content accessible across devices, from mobile to VR.
  • Discover how AR glasses, like Meta’s Orion, will drive mainstream adoption of immersive technologies.
  • Gain insights on how to prepare your brand for the next wave of digital experiences with immersive web technology.