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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Bridge the Divide: How to overcome obstacles & attract customers

Dr. Leigh George  (CEO, Freedom)

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Brands and consumers have never been farther apart. Brands are still trying to compete for eyeballs while consumers have access to infinite media from creators, streaming services, courses, esports, video games, fandoms and on and on. When the content people create, consume, and share online dwarfs the volume of content brands create, will your audience even be interested in what you have to say?

In this energy packed session full of actionable insights, you'll learn how to stop competing for attention, reduce the distance between you and your audience and shape customer demand.

Takeaway

After the session you'll be able to:

  • Understand the trends upending the attention economy, how they affect your brand and how you market to your audience.
  • Escape the tyranny of the marketing funnel and leverage the forces in your content marketing that actually control consumer demand.
  • Shift your priorities from endlessly creating more and more marketing assets to designing experiences that delight your customers.
  • Build a brand that is flexible, adaptable, and responsive to change.



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