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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Breaking up with your website; Leveraging technology, content modeling and governance to deliver great omnichannel customer experiences

Cathy McKnight  (Chief Problem Solver and VP of Strategy and Consulting, The Content Advisory)

Location: Room 4

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Breakups are hard and can be nasty. And, no matter how hard we try, someone’s feelings always get hurt. Same thing when it comes to changing how you create, manage, and deliver content – there are many teams involved and someone is not going to be happy about changing their relationship status with your org’s content.

In this session, we look at how by taking a proactive approach to content management, modeling, and governance, you can make sure your audiences and engagement numbers aren’t the ones who suffer in the breakup with your old content habits.