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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Breaking up with your website; Leveraging technology, content modeling and governance to deliver great omnichannel customer experiences

Cathy McKnight  (Chief Problem Solver and VP of Strategy and Consulting, The Content Advisory)

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Breakups are hard and can be nasty. And, no matter how hard we try, someone’s feelings always get hurt. Same thing when it comes to changing how you create, manage, and deliver content – there are many teams involved and someone is not going to be happy about changing their relationship status with your org’s content.


In this session, we look at how by taking a proactive approach to content management, modeling, and governance, you can make sure your audiences and engagement numbers aren’t the ones who suffer in the breakup with your old content habits.



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