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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Breaking Down Silos to Drive Better Results: How to Unlock the Full Potential of Your Large Marketing Team

Jon Kane  (Executive Director of Client Services, Brainrider)

Stacey Cummings  (Senior Marketing Manager, Purolator)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many large-scale and enterprise organizations face a familiar challenge: their marketing team accomplishes small wins over the years, but remains siloed and unable to combine their efforts into a more collaborative, cohesive team that generates meaningful business results.

With the rise of new marketing technology, it’s more important than ever for organizations to enable teams that are strategic, flexible, and agile to evolve with changing consumer trends and technology.


This case study presentation will cover:

  • How Purolator restructured and realigned their large marketing team
  • The integrated resourcing approach Purolator used to generate more meaningful business results
  • How B2B companies can build strategic content more aligned with company objectives