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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Breaking Down Silos to Drive Better Results: How to Unlock the Full Potential of Your Large Marketing Team

Scott Armstrong  (CEO and Partner, Brainrider)

Stacey Cummings  (Senior Marketing Manager, Purolator)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many large-scale and enterprise organizations face a familiar challenge: their marketing team accomplishes small wins over the years, but remains siloed and unable to combine their efforts into a more collaborative, cohesive team that generates meaningful business results.

With the rise of new marketing technology, it’s more important than ever for organizations to enable teams that are strategic, flexible, and agile to evolve with changing consumer trends and technology.


This case study presentation will cover:

  • How Purolator restructured and realigned their large marketing team
  • The integrated resourcing approach Purolator used to generate more meaningful business results
  • How B2B companies can build strategic content more aligned with company objectives