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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Breaking Down Silos to Drive Better Results: How to Unlock the Full Potential of Your Large Marketing Team

Jon Kane  (Executive Director of Client Services, Brainrider)

Stacey Cummings  (Senior Marketing Manager, Purolator)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many large-scale and enterprise organizations face a familiar challenge: their marketing team accomplishes small wins over the years, but remains siloed and unable to combine their efforts into a more collaborative, cohesive team that generates meaningful business results.

With the rise of new marketing technology, it’s more important than ever for organizations to enable teams that are strategic, flexible, and agile to evolve with changing consumer trends and technology.

Takeaway

This case study presentation will cover:

  • How Purolator restructured and realigned their #+ member marketing team
  • The integrated resourcing approach Purolator used to generate more meaningful business results
  • How B2B companies can build strategic content more aligned with company objectives



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