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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Karen Hesse (CEO, 256)
Caitriona Kelly Hanlon (Senior Marketing Specialist, Irish Life Corporate Business)
Date: Wednesday, September 29
Time: 11:50am - 12:20pm
Pass Type: Virtual Pass - Get your pass now!
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Complicated, boring and full of jargon. Many industries struggle to connect with consumers. But if boring brands make brave content marketing decisions they can transform the way they connect with their customers. In this session, pensions company Irish Life and their agency 256 lift the lid on being brave, unlocking stories in proprietary data and using culturally relevant content to get great results. We walk you through getting business buy-in to be a little braver, the creative process, the four fatal words that stymie creativity and the five words that improve your content ROI. We'll share lots of creative content examples and their performance results.