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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Brand Storytelling: How to Use Authenticity to Connect With Your Clients, Prospects and Candidates

Glenn LaFollette (Director of Integrated Marketing, JLL)

Location: Grand Ballroom C

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Branded Content

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content creation is easy, but creating meaningful engagement is a challenge for all brands. You have a story to tell, and endless options for how to share it. Where and how do you start? This session prepares you for telling your brand story.


  • See examples of how some brands miss the mark or translate who they really are
  • Learn tactics for how to tailor an authentic brand message for your audiences
  • Walk away a process and structure for shaping your story before you even consider channel strategy