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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Brand Programming: The Next Frontier of Branded Content

Aimee Harris  (Director, Brand Management, School Excellence, Primrose Schools)

Ryan Hyland  (VP, Portfolio Consulting Lead, Manifest)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Virtual Pass - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Manifest
Track Sponsor

Ad blockers and ad blindness are at all-time highs. Consumer sophistication is growing while audiences are sniffing out sponsored content right away. So how can brands create content that overcome these trends and connect with their audiences? Give them what they want - amazing content that entertains, educates and creates real emotional experiences through branded programming.

Takeaway

  • Learn about Primrose Schools' successful ‘Friends’ video series, blurring the lines between education, entertainment and branding
  • See how brand programming can increase audience engagement and brand relevance.



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