Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Bold is the New Black: How To Align it With Your Content Strategy?

Alenka Bester  (Head of Digital Content Marketing, Zavarovalnica Triglav)

Inga Batur  (Senior Copywriter and Digital Editor, Zavarovalnica Triglav)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

For years now we've all been told that to stand out in today's overcrowded content space we should be bolder, bigger, more daring than others. But is this really a guarantee for content marketing success? In this session, we will show you how to embrace boldness while remaining consistent with your strategy. We will take you behind the scenes of an integrated content marketing campaign that won the 2019 Content Marketing Award for the best branded campaign to show you how it pushed the boundaries of communication, internal organization and processes of a traditional insurance company, yet remained relevant to the right audience and to our overall message.


  • What steps do you need to take before you can become bold?
  • How not to stray away from your strategy just to be bold?
  • How to align boldness with your business goals?