Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Bold is the New Black: How To Align it With Your Content Strategy?

Alenka Bester  (Head of Digital Content Marketing, Zavarovalnica Triglav)

Inga Batur  (Senior Copywriter and Digital Editor, Zavarovalnica Triglav)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

For years now we've all been told that to stand out in today's overcrowded content space we should be bolder, bigger, more daring than others. But is this really a guarantee for content marketing success? In this session, we will show you how to embrace boldness while remaining consistent with your strategy. We will take you behind the scenes of an integrated content marketing campaign that won the 2019 Content Marketing Award for the best branded campaign to show you how it pushed the boundaries of communication, internal organization and processes of a traditional insurance company, yet remained relevant to the right audience and to our overall message.


  • What steps do you need to take before you can become bold?
  • How not to stray away from your strategy just to be bold?
  • How to align boldness with your business goals?