View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Alenka Bester (Head of Digital Content Marketing, Zavarovalnica Triglav)
Inga Batur (Senior Copywriter and Digital Editor, Zavarovalnica Triglav)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
For years now we've all been told that to stand out in today's overcrowded content space we should be bolder, bigger, more daring than others. But is this really a guarantee for content marketing success?
In this session, we will show you how to embrace boldness while remaining consistent with your strategy. We will take you behind the scenes of an integrated content marketing campaign that won the 2019 Content Marketing Award for the best branded campaign to show you how it pushed the boundaries of communication, internal organization and processes of a traditional insurance company, yet remained relevant to the right audience and to our overall message.
