Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Alenka Bester (Head of Digital Content Marketing, Zavarovalnica Triglav)
Inga Batur (Senior Copywriter and Digital Editor, Zavarovalnica Triglav)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
For years now we've all been told that to stand out in today's overcrowded content space we should be bolder, bigger, more daring than others. But is this really a guarantee for content marketing success? In this session, we will show you how to embrace boldness while remaining consistent with your strategy. We will take you behind the scenes of an integrated content marketing campaign that won the 2019 Content Marketing Award for the best branded campaign to show you how it pushed the boundaries of communication, internal organization and processes of a traditional insurance company, yet remained relevant to the right audience and to our overall message.
