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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Binge Marketing: The Best Scenario for Building Your Brand

Carlijn Postma (Content Marketing Specialist, Owner, The Post)

Location: Room 6

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

An inspiring presentation with a lot of hands on takeaways on how to make your brand content addictive by using the knowledge from Hollywood. Featuring Star Wars and superheroes, showrunners and shape-shifters.

Get to know your audience by using the monomythe
There are a lot of things marketers can learn from Hollywood. No secrets there. But did you know that the most-used storytelling model, the hero's journey by Joseph Campbell, is also a very effective model for getting to know your audience before you start creating content? As you may know the hero's journey is about the journey and the challenges the hero in the movie has to face on the way to maturity… Well, I’ve been developing, testing, and at this point proving through several cases that that journey is exactly the same journey your audience is taking. And once you know their mindset, triggers and resistance it’s time to create you’re own brand series where every piece of content is an episode. Give your audience the change to binge watch your content!


  • You'll learn to compare your brand to a kick-ass television series and write the plot summary
  • You’ll realize that you are the showrunner and every piece of content is an episode of that same series
  • You'll learn how to use the audience journey, based on the hero's journey by Joseph Campbell, as a most effective model to get to know your audience before you start creating content
  • And above all: you’ll learn how to build your brand by creating addictive serial content