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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Binge marketing: A Practical Guide to Building Your Brand With Serial Content

Carlijn Postma  (Founder & Partner at The Post - Content marketing strategist, The Post)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

How do series makers manage to get people to watch their content for a long time? And why do we have the greatest difficulty in finding a loyal audience for our story? Attend this session for a refreshing view on marketing in the twenty-first century. How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? Learn from the greatest. You are not the first to try to build an audience. Act like a show runner and tell your story like a great television series, and turn every piece of content into an episode for your audience. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners. Binge marketing is an eyeopener for everyone in the field of marketing trying to create a longterm relationship with their audiences.

Takeaway

  • You'll learn to compare your brand to a kick-ass television series and write the plot summary
  • You'll realize that you are the showrunner and every piece of content is an episode of that same series
  • You'll learn how to use the audience journey, based on the hero's journey by Joseph Campbell, as a most effective model to get to know your audience before you start creating content
  • And above all, you'll learn how to build your brand by creating addictive serial content



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