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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Binge marketing: A Practical Guide to Building Your Brand With Serial Content

Carlijn Postma  (Founder & Partner at The Post - Content marketing strategist, The Post)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

How do series makers manage to get people to watch their content for a long time? And why do we have the greatest difficulty in finding a loyal audience for our story? Attend this session for a refreshing view on marketing in the twenty-first century. How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? Learn from the greatest. You are not the first to try to build an audience. Act like a show runner and tell your story like a great television series, and turn every piece of content into an episode for your audience. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners. Binge marketing is an eyeopener for everyone in the field of marketing trying to create a longterm relationship with their audiences.

Takeaway

  • You'll learn to compare your brand to a kick-ass television series and write the plot summary
  • You'll realize that you are the showrunner and every piece of content is an episode of that same series
  • You'll learn how to use the audience journey, based on the hero's journey by Joseph Campbell, as a most effective model to get to know your audience before you start creating content
  • And above all, you'll learn how to build your brand by creating addictive serial content



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