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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Binge marketing: a practical guide to build your brand with serial content

Carlijn Postma  (Founder & Partner at The Post - Content marketing strategist, The Post)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

How do series makers manage to get people to watch their content for a long time? And why do we have the greatest difficulty in marketing finding a loyal audience for our story? Attend this session for a refreshing view on marketing in the twenty-first century. How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? Learn from the greatest. You are not the first to try to build an audience. Act like a show runner and tell your story like a great television series, and turn every piece of content into an episode for your audience. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners. Binge marketing is an eyeopener for everyone in the field of marketing trying to create a longterm relationship with their audiences.

Takeaway

  • You'll learn to compare your brand to a kick-ass television series and write the plot summary
  • You'll realize that you are the showrunner and every piece of content is an episode of that same series
  • You'll learn how to use the audience journey, based on the hero's journey by Joseph Campbell, as a most effective model to get to know your audience before you start creating content
  • And above all: you'll learn how to build your brand by creating addictive serial content



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