Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Caroline Nuttall (Vice President, ForbesBooks)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. No matter the industry, we are in a sea of commoditized competitors and how we are marketing is not only wasting our time and money, but is making us more irrelevant every day.
In today’s tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we’re all saying the same thing, which means we’re all saying nothing.
The most successful people in business with scaling revenue, raving fans, and massive impact have one thing in common: they stand for something. We have to plant our flag and stop resting on the laurels of our expertise. We must draw a line in the sand and not be afraid to lose audience to unlock the riches in the niches. As the power of the personal brand continues to rise, the urgency has never been greater to say something.
In this insightful and empowering keynote, entrepreneur and ForbesBooks VP Caroline Nuttall will fundamentally change the way we approach marketing. She’ll shift our perspective, identify the real problem we face as marketers, and advise us on how to stop following the misguided best practices of all our competitors and start doing the only thing that matters.
There is only one question we need to ask ourselves to be successful marketers, entrepreneurs, and business leaders: “What do I stand for?”