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Beyond the Slop: Building a Genuine Thought Leadership Position in the Era of AI

Abdul Rastagar  (Co-Founder and CMO, Sirona Marketing)

Kate Houston  (Head of Global Thought Leadership Programs, Amazon Web Services (AWS))

Location: Room 6B

Date: Wednesday, September 17

Time: 2:20 pm - 2:55 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Thought Leadership

Vault Recording: TBD

Audience Level: Intermediate

Much of the so-called "thought leadership" today is often just AI-generated slop or thinly disguised sales pitches. Audiences are drowning in generic, low-value content, and if you want to stand out, you need to do more than just add to the noise. True thought leadership inspires and educates, turning disinterested audiences into evangelists for your point of view. Marketing leaders Abdul Rastagar and Kate Houston draw on their years of experience at industry leading companies such as Amazon, Veeva, Oracle and ServiceNow to share how they build winning thought leadership programs that convert prospects into paying customers.

Learn what it takes to position your brand (or yourself) as a true leader in your competitive space. If you're tired of the same old recycled content, this session is for you.

Takeaway

  • Learn to define and develop a bold, original POV that makes people think
  • Why most "thought leadership" fails and how to make yours matter
  • The role of data, storytelling, and personal insight in building authority
  • How to rise above the AI-generated sludge and create real impact