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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Beyond the Product Announcement: Leveraging Content in Competitive Markets

Brandon Weaver  (Senior Content Marketing Manager, Wrike)

Location: VIRTUAL

Date: Thursday, September 30

Time: 2:00 pm - 2:30 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

To increase awareness of new product features, you can’t rely on the traditional one-and-done approach. The most successful content marketers know that announcing a new product feature doesn’t stop with a single blog post or press release. Yet, with an abundance of digital content available, how do you make yours unique, keep audiences engaged, and influence them to take action? You have to go beyond the norm.


  • Three ways to extend your product announcement with various types of content
  • Eight tips to spice up your blog announcement and product pages for more engagement
  • How to incorporate SEO while staying on brand and keeping the material interesting