Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Beyond the Buzz: How to Curate Meaningful Activations

Gina Michnowicz  (CEO & Chief Creative Officer , The Craftsman Agency)

Location: Room 28DE

Date: Tuesday, October 22

Time: 11:30 am - 12:10 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Experiential Marketing

Vault Recording: TBD

Audience Level: Intermediate

From a train made out of chocolate, to custom LEGO art, entertaining consumers has taken on new forms in today's landscape. Consumers want to feel connected to brands and purchase an experience rather than solely a product. With activations, brands are able to drive a sense of community and foster positive connections that lead to loyalty and increased sales. Having led campaigns for Murder on the Orient Express, Booz Allen at SXSW, and Disney's Lightyear, Gina can share how to create impactful brand activations to make your brand stand out and escalate business growth.


  • Understand the importance of brand activations in fostering community and building positive associations.
  • Gain insights into creating impactful brand activations that differentiate your brand and drive business growth.
  • Learn from Gina's experiences with notable campaigns and discover techniques to make your brand more memorable and engaging in today's competitive marketplace.