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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Beyond SEO: How Website Optimization Can Double Your Traffic, Conversions, and Sales

Laurel Miltner  (Director of Digital Strategy, Orbit Media)

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

SEO is all about driving traffic to your website. But it's what that traffic does when it's there that matters. In this session, we'll talk about how pairing SEO and conversion strategy will maximize the ROI on your content investments. You'll hear case studies about companies who have tripled search visibility, doubled organic traffic, and improved conversion journeys by more than 500%.

Walk away with actionable insights you can put into place right away:

• Focus SEO efforts on the pages that will make a business impact, fast
• Immediately improve the most important conversion pages on your website
• Identify key conversion points—and major obstacles in the way
• Use A/B testing to maximize conversion rates

Takeaway

• Focus SEO efforts on the pages that will make a business impact, fast
• Immediately improve the most important conversion pages on your website
• Identify key conversion points—and major obstacles in the way
• Use A/B testing to maximize conversion rates



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