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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Laurel Miltner (Director of Digital Marketing, NAVEX)
Location: Room 1
Date: Wednesday, September 14
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Search Engine Optimization
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
SEO is all about driving traffic to your website. But it's what that traffic does when it's there that matters. In this session, we'll talk about how pairing SEO and conversion strategy will maximize the ROI on your content investments. You'll hear case studies about companies who have tripled search visibility, doubled organic traffic, and improved conversion journeys by more than 500%.
Walk away with actionable insights you can put into place right away:
• Focus SEO efforts on the pages that will make a business impact, fast
• Immediately improve the most important conversion pages on your website
• Identify key conversion points—and major obstacles in the way
• Use A/B testing to maximize conversion rates
• Focus SEO efforts on the pages that will make a business impact, fast
• Immediately improve the most important conversion pages on your website
• Identify key conversion points—and major obstacles in the way
• Use A/B testing to maximize conversion rates
