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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever

Shafqat Islam  (Co-Founder & CEO, Welcome - A NewsCred Brand)

Alex Cheeseman  (Chief Strategist, Industry Dive)

Date: Tuesday, October 13

Time: 12:00pm - 12:30pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Creativity in marketing is no longer limited to award-winning TV ads. It’s now table stakes for any brand wanting to earn consumer attention. Beyond that, brands must now also strive for a connection with consumers to drive loyalty and trust.

But in order to execute creative and connective marketing in today’s challenging landscape, organizations must learn to adapt to internal resistance, reduced budgets and pressure for immediate ROI.


  • Why creativity and connectivity in marketing matters today, and how leading brands are shifting away from traditional content formats
  • How organizations are transforming internal processes and integrating content into the wider marketing strategy
  • Tangible takeaways for creating and measuring more effective content