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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Beyond Brand Story: Using The Narrative Audit to Take Your Communications Strategy to the Next Level

John Warner  (Senior Analyst & Communications Strategist, Willow Research)

Pass Type: Virtual Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The most powerful brand messages convey a compelling, unified narrative across all communications, but in a world that seems to demand more and more content, it's easy to lose focus. In this practical session, you'll learn how to conduct a Narrative Audit of your organization's communications, to make sure you're telling the most effective story strongly and consistently. We'll show how an environmental non-profit took their already high-quality communications to a new level to cement the bond between the organization and their supporters and to bring new, younger, constituents on board.

Takeaway

  • The power of a cohesive, unified metanarrative for developing content and driving engagement, with inspiring examples of brands that are crushing it
  • A framework for conducting their own Narrative Audit of their communications, with cheatsheet
  • Common narrative problems and how to reverse them
  • A mini-Narrative Audit practical walkthrough on one piece of their own communications
  • How to use audience research to enhance the basic Narrative Audit



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