Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

Better Brand Visibility and Deliverability in Email

Danny Williams (VP of Growth Marketing, Valimail)

Location: Room 4

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Valimail

Landing in the inbox is all that matters with email. Without getting through that door and past that blocked/bounced/blacklisted bouncer - all best practices; messaging, design, and frictionless experiences - just don't matter.

Once in that inbox - how do you rise above the clutter?

The future of email brand impressions lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected by major email receivers.

Takeaway

During this session you'll learn how:

  • Email brand abuse hurts your deliverability
  • Consistent brand presentation can increase revenue
  • Brands are increasing brand equity and enhancing their users experience
  • Google, Microsoft, Verizon (Yahoo+AOL), Comcast and others are testing verified logos for brand impressions and open rates