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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Behind the Curtain: What Every Marketer Should Know about Virtual Conferences

Michael Kolowich  (Chief Content Officer, OpenExchange)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

An intimate, behind-the-scenes tour at the production of Content Marketing World and ContentTECH Summit, conducted by the creator of Knovio, our virtual conference platform. Learn the breakthrough techniques of production, organization, and engagement that are making this year's virtual conference experiences a success. And hear how these techniques apply to all manner of marketing events, from customer and ecosystem conferences to product launch days.


You'll learn:

  • How to create and deploy engaging multimedia livecasts
  • How to organize large collections of video material into an engaging, multi-day experience
  • How to re-use virtual conference content as durable marketing assets that last long beyond the end of the conference
  • What aspects of virtual conferences are likely to last past the end of the pandemic, and should be incorporated into long-term skill sets