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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Ravi Theja Yada (Principal Program Manager, Microsoft)
Location: Room 5
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn't- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we'll dig into user behavior analytics - why they're essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
