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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Behavioral Analytics: Stop guessing. Get clarity

Ravi Theja Yada  (Principal Program Manager, Microsoft)

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Now more than ever, understanding your users and how they experience your website is critical. What is -and isn't- working for them? How can you optimize your website to hit conversions and business metrics?

In this talk, we'll dig into user behavior analytics - why they're essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.

Takeaway

- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics



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