Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
A. Lee Judge (Co-Founder and CMO, Content Monsta)
Date: Thursday, October 15
Time: 1:15pm - 1:45pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
#BeContent. /ˈbē/ /ˈkänˌtent/
When the longing for human connection is at a high, there is no better form of content than authentic first-person accounts. The barriers that separate the expert and the knowledge seeker have been removed. When the source of the experience and information is You, there is nothing stopping you from being the content that consumers are seeking. A. Lee Judge challenges you to Be Content by sharing your knowledge in first-person. Be the source, Be the media, Be Content. This is not about vanity metrics (Likes and Views) it is about showing Marketing's contribution to winning Opportunities.
