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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Jill Grozalsky Roberson (Senior Director, Product Marketing, Sitecore)
Location: Room 26
Date: Wednesday, September 14
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Did you know that 45% of online content goes unseen? And where 8 out of 10 people read headlines, only 2 out of 10 will click through? It is safe to say that content isn't resonating the way it used to. Marketers have become more empathetic, more cheeky, more creative. We have content in more formats than ever before and on more channels. More, more, more.
And all that 'more' has led to content overload and digital fatigue for both content creators and consumers. Poor content marketing and a focus on quantity over quality has created a sea of white noise. So where do we go from here?
In a world where we are all fighting for the user's attention, it’s time to reset and go back to basics.
Attendees of this session will hear about:
- the need for originality and agility in content marketing
- tips on how to revitalize content strategies for our ever-changing world
- the role of data in real time personalization
- how to use personalized content to create customers (and fans) for life.
